We advise our clients on all elements of a transaction, from strategic positioning to a successful closing

The Business Selling Process

For most business owners, selling a business is something that may happen only once in a lifetime.  So, once you’ve made that decision to sell… what happens next?  If you haven’t experienced the business selling process before, you may not know.   The partners of Norton Jackson have advised on dozens of transactions over the past several decades and are experts in this field.  Since you often get only one chance to sell the business you’ve spent a lifetime building, doesn’t it make sense to let a firm with the expertise and track record of successfully closing transactions help you?

Here is our proven process:

Formulating the Exit Strategy

  • Uncover exit goals via preliminary interview
  • Develop an exit strategy based on those goals
  • Establish business valuation criteria and ranges
  • Develop business value expectation
  • Develop enhancement strategies to maximize company value prior to sale

Preparing the business for Sale

  • Assess company’s strengths/weaknesses
  • Develop personalized marketing program
  • Prepare powerful marketing documents including a brief blind executive profile and a confidential information memorandum
  • Prepare a secure password protected data room which can contain video and pdf documents

Marketing the Company

  • Identify potential buyers
  • Identify prospective equity and strategic partners
  • Identify, screen and initiate confidential discussions with potential buyers
  • Generate interest and arrange facility visits

Executing the Sale

  • Receive Letters of Intent
  • Negotiate chosen Letter of Intent on behalf of the client
  • Negotiate structuring the transaction
  • Managing the due diligence process via a secure online data room
  • Coordinate legal, tax, accounting and other professionals
  • Review agreements and closing documents

Interested in learning more about selling your business, enhancing its value or buying another?  Please contact us to schedule a confidential, no obligation conversation.